Shampoo Bar formulated with rice water to help repair damaged hair follicles and prevent split ends. Rice protein has been shown to increase hair volume by 20% after 5 washes, Give you a nourishing cleanse to encourage overall hair length and density. Boost shine in dull, dry. Free of parade s, phthalates, silicones, sulfates, and artificial fragrance. Safe for color treated hair. Reduces single use plastic: saves stow bottles of liquid shampoo/conditioner, Made in the USA. Based on TRI-K Rice Tein NPNF study after 5 washes.